More evidence that the power of “social proof” is becoming an integral part of effective Search Engine Optimization.   When you look at some of the big names (like BestBuy, Dell, Office Depot) that are totally missing the boat in terms of optimizing their SEO with respect to user generated content (reviews), makes you wonder how the “little guy” and small local businesses are supposed to keep up with things… unless of course you have someone like me working with you 😉

Below is a press release from Power Reviews – very interesting stuff and they’ve got a free PDF download you can check out regarding Social SEO and How to Drive More Traffic with User-generated Content.   Enjoy.
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