More evidence that the power of “social proof” is becoming an integral part of effective Search Engine Optimization.   When you look at some of the big names (like BestBuy, Dell, Office Depot) that are totally missing the boat in terms of optimizing their SEO with respect to user generated content (reviews), makes you wonder how the “little guy” and small local businesses are supposed to keep up with things… unless of course you have someone like me working with you 😉

Below is a press release from Power Reviews – very interesting stuff and they’ve got a free PDF download you can check out regarding Social SEO and How to Drive More Traffic with User-generated Content.   Enjoy.

Jockey Among First Brands to Leverage the Power of Social Recommendations

SAN FRANCISCO, CA – August 25, 2011 – PowerReviews today announced that it has integrated Google’s +1 button into its social commerce network for brands and retailers. This partnership enables companies on the PowerReviews platform to take advantage of +1 to empower their customers to make one-click recommendations to their friends and contacts without having to leave the product page. PowerReviews is one of the first companies to integrate +1 into its software, bringing the power of social recommendations to online retailers.

Companies using the PowerReviews platform already benefit from having their product insights shared through Google thanks to a previous partnership. Now, online retailers using PowerReviews’ platform for consumer-generated product reviews, ratings and Q&As will easily be able to integrate +1 into their sites. The button is available as a simple, easy-to-employ product enhancement that will appear in the review snippet, allowing customers to recommend products with the click of a button.

Retailers and brands like Jockey– one of the first PowerReviews customers to roll the +1 button out — can now make it easy for their customers to recommend products during the online shopping process, whether it’s on the product page or within Google search.

“As the Internet continues to grow more social, so too does the act of online shopping, which is why Jockey consistently looks for ways to engage our customers in a meaningful dialogue that helps us improve our products and create brand loyalty,” said Chris Smith, Jockey International, Inc., Vice President, E-Commerce and Catalog. “With PowerReviews’ +1 integration, we have a very simple way to extend that engagement beyond the boundaries of our site in order to generate more traffic and conversions.”

“Google’s +1 represents an important step in the evolution of social commerce, because it gives retailers a way to capture the enthusiasm their customers have for their products and broadcast it across the web,” said PowerReviews CEO Pehr Luedtke. “Perhaps most importantly, this isn’t social simply for the sake of social, it’s a way for retailers to drive real business results by leveraging the power of recommendations made between friends and peers.”

Google’s +1 button is available to PowerReviews customers as part of its core ratings and review product. PowerReviews’ proprietary multi-tenant SaaS model allows for an effortless integration that enables customers to immediately harness the power of social recommendations without a custom installation that needs to be maintained and manually updated over time.

About Jockey International, Inc.
Jockey International, Inc., is a privately held company, founded in 1876 by Samuel T. Cooper. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wisconsin, the 134-year old company is committed to quality, comfort, fashion, innovation and value. As Jockey grows in size and sophistication, the simple commitment to serve its consumers’ needs continues to be the company’s hallmark. Consumers can visit Jockey on its Web site at

About PowerReviews®
PowerReviews is the world’s largest social commerce network, with more than 35 million products and services across more than 5,500 websites. PowerReviews helps manufacturers, brands and retailers organize and manage consumer insights to drive sales, increase traffic, shape R&D and build brand loyalty. The company’s open network of more than 23 million consumer insights serves as the underlying engine for a new generation of commerce.