Here’s another great post below from Nathan Safran from Conductor.com
If you’ve been paying attention to what’s going on with the SERPS, you’ve probably noticed the latest Hummingbird update nuked a whole bunch of EMD’s and PMD’s. Also for most of the markets I’ve been following, the top 10 consist entirely of authority sites that obviously have a ton of “stickiness” – check out the following post.
Nathan’s Post on SearchEngineLand
Another relevant comment by Jeff Smith noted:
“Google patent search and search for “searcher satisfaction” and patents assigned to Google, you will find confirmation that this is an important metric. It’s also important to note that satisfaction seems directly tied to user loyalty, which would of course be critical to maintaining or growing market share.”
Just a quick shout-out to all the people that I had the pleasure of chatting with down in Seattle a couple weeks ago! Was a great conference and although there wasn’t a TON OF earth-shattering stuff that we don’t already know about and preach, the networking amongst peers is always worth the price of admission
Also cool that I managed to wrangle down Matt Cutts from Google for a quick pic!
.. can also be called 7 things to consider when managing SEO during ANY page/site design.
Good little reference piece from Optify about things every designer/SEO should consider when (re)building websites. Yah it’s of course sales material from them, but the tips are still valuable…
7 Steps to Managing Site Redesign
Straight from Matt Cutts about what to expect in the next few months regarding SEO and their updates. Matt mentioned a bunch of this stuff down at SMX Advanced a few weeks ago – nothing beyond the obvious but always a fun thing to try and figure out how to stay ahead of the Big G
This is a great video from Rand at SEOMoz. Although it was published over a year ago, the points he mentions are absolutely still valid and very relevant today. The whole over-optimization thing is so 2000, so STOP DOING IT!
Ironically, I haven’t been doing anything on my own site for so long since I’m so incredibly busy, but the good news is, can’t over-optimize or penalize your site when you aren’t doing anything with it lol… Although there are probably a few things I should tweak… anyway, catch up with ya all soon and enjoy the video.
So do shares and likes (social signals) as well as low bounce rates influence SEO? Does a one legged duck swim in circles?
Search Engine Optimization is a tricky “art form” that a majority of “web designers” or “web masters” don’t truly understand. There’s constant changes with Google’s algorithm, new shiny objects being promoted every day telling you that you can press a button and your site will rank #1, where does the madness stop? Or better yet, where does your madness as an SEO begin?
Most importantly, search engines recognize RELEVANCE to the keywords that you wish to rank for. If you construct your page half-decently and provide content on your site that your target audience actually wants to read, it doesn’t really take THAT much SEO wizardry for your page to rank – that is if you aren’t competing against thousands of other sites trying to rank for the same market niche.
Having said that, learn how to do proper keyword research, look for pockets of traffic that are thematically related to the kind of traffic you are seeking, and provide some backlinks from relevant sites using properly formatted anchor text. Long story short, if you want to rank, find authoritative high PR sources that are RELATED to your market, and get some links – more quality and related backlinks – the better… That’s a fundamental requirement to appear in search – if not the ONLY requirement. All the other hocus pocus out there about link wheels and web 2.0 backlinks and keyword density etc etc, they all contribute to your ranking but seriously – if you find a high PR site that is related to your market, and you get a proper keyword anchor text link back to your site – you’ll probably rank for the keyword you’re going after on just one or two links alone (of course depending on your competitors and how many authoritative links they have). Now what keywords should you go after? That’s a whole different story in itself, so stay tuned and we’ll get into that in an upcoming post.
It’s definitely interesting when you REALLY start looking at your webstats / site analytics. There’s so much valuable data that analytics saves it’s a shame that most webmasters or companies don’t pay any attention whatsoever to what their visitors are actually doing on their site – or how they got their in the first place for that matter.
On the same note – the data is also meaningful when you see what your competition is trying to do in order to “reverse engineer” what you’re doing. It’s actually quite funny that people are still trying to outrank me for certain terms when they don’t seem to realize that those terms aren’t even being searched by the public at large – and really only being searched by SEO guys like us just for the sake of seeing what ranks! I’m going to revive one of my experiments I did on one of my other sites I conducted back in 2009. I tried to rank for a certain keyword phrase with a mastermind group I was running and wanted to demonstrate to them how you could rank very quickly – sometimes hours depending on how competitive the keyword was. Well, fast forward 3 years and it appears other SEO’s have decided to throw down the gauntlet. Let’s see if I can outrank my OTHER page for that keyword using this site and I’ll post the results later. Stay tuned!