Vancouver SEO & Digital Marketing Consultant

Tavis Yeung specializes in search engine optimization, web marketing and digital strategy. Drop a note today or call (604)729-4797 or Toll-Free 1-888-953-9666 to get help with all your web & search marketing requirements.

Search engine optimization is my specialty.  However, as a Web Marketing Specialist I provide many other services that compliment a powerful overall digital marketing initiative, including social media (Facebook) & mobile marketing, local search (Google Places) optimization, conversion analysis, copywriting, website design and branding strategy.

Synergistic SEO isn’t easy.  But in my opinion it’s essential; your online and search marketing initiative should always integrate with the rest of your marketing mix.  Drop me a note or email today to see where I can help with your online requirements.

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How Would You Like to Grow Your Business Today?

 I want search listings on the first page for my keywords

 I want social networks like FaceBook buzzing about my site

 I want to convert my website traffic into more sales (ROI)

My focus as your web marketing advisor is generating quality traffic and ensuring your site converts that traffic into sales, leads and/or measurable data. Choose from any variety of services to create your recipe for success - or to learn more about how you can grow your business, click on one of the strategies above.

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Search Engine Optimization (SEO) gets your site listed at the top of the search engines for your most highly searched keywords.

This translates into more targeted traffic to your website, and hence more leads or sales.

Ensure your website is found through consistently sound and reliable optimization strategies.


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Leads generated from referrals are 667% more likely to convert into a sale. And word can spread fast.

Strategically inspire the members of Facebook, Twitter, YouTube, Google+ and other social sites to act as your personal marketing messengers.

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Traffic Conversion Primer: Increase your conversions by 35% to 85% in 90 days or less
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Illegal SEO Techniques to Avoid

What the Death of Google+ Means for SEO

2770-2770-Google
Public domain image from Wikimedia Commons

As Google’s social platform gets stripped for parts, what should social media managers know?

It wasn’t that long ago that Google+ was considered the most important social media platform for Search Engine Optimization. Logically, it only made sense. Google is the largest and most influential search engine in the world, and dictates the factors responsible for ranking highly on its platform. With its own social media platform in place, Google could give better search visibility to brands and marketers that used Google+.

For a while, that was true. Companies that posted content on Google+ saw a range of benefits, including higher search rankings and more visibility with Author profile images embedded on the search results page. But Google+’s popularity never quite saw the growth that it would have needed to become a major competitor for Facebook, Twitter and LinkedIn. Gradually, Google+ waned in power, and today, it’s a virtually dead platform. So what does this mean for social media managers who have invested in Google+ as a prominent SEO channel, and for companies looking to break into the social SEO scene?

The Old Line of Thinking

Many believed Google+ would be the social platform to end all social platforms, due largely to the fact that it was Google. At one point, Google+ sign-up was a mandatory part of creating a Google account, and businesses with Google+ profiles ranked higher than those without them.

With Google Authorship, a single author’s profile could be attached to articles on any participating site, and those articles would rank higher and get more visibility because of the attached author image and bio on the search results page.

But when Google did away with this feature, first by removing Author Analytics and then by removing the author picture and bio, many took it as a sign of the opposite: Google’s admission of defeat. The previous head of Google+ left the company shortly after these changes, further strengthening the belief that Google+ was dead in the water.

Bits and Pieces

In some ways, Google+ is dead, but pieces of it will live on. Rather than being destroyed completely or abandoned to wither away in users and relevancy on its own, the social platform is being dismantled and recycled for several related purposes.

The Google+ brand still exists, collecting a number of different social functions together, but soon these functions will stand independent from one another.

For example, Google+’s “Photos” is now a place where individuals can share and view each other’s images (and different than Picasa for storing and editing your photos), and “Streams” is where to go for video-chatting. Bradley Horowitz is now overseeing the management of the Google+ brand, and his intentions appear to indicate a desire to strip Google+ for parts.

Avenues for Content Promotion

Though the authoritative power of Authorship is dead and never coming back, Google+ can still be used in most of its social contexts. It’s possible to, with an individual account, share articles and links to your website for others to see. It’s also possible and advisable to establish a company page through Google+, as it serves Google basic biographical information about your company which it can display in search results.

Google uses social signals to track and analyze the impact and reach of different brands. For example, brands with large followings and large numbers of interactions on multiple social platforms rank much higher than similar brands without such social presence.

In fact, according to an infographic published at AudienceBloom, Google +1s had the highest ranking correlation—in each of two independent correlation studies—among all the tested factors.

While it’s unclear exactly what social signals are factored into Google’s algorithm, it is clear that the more visibility you can get for your content, the better. As of now, Google is still regarding its own Google+ in terms of how much reach and attention each brand is getting, so it’s definitely worth using as a system of content promotion, even though as a system of content creation it’s declining from bad to worse.

Popularity

Google+ was never popular, and that’s why it’s being dismantled the way it is. Since more and more functions of Google+ are being separated into their own respective areas, it’s likely that the slim number of users currently on the platform will continue to decline even further. Keep this in mind if you do choose to use Google+ as an avenue for content syndication. If you use a post scheduler to do all the work for you, it won’t hurt to have Google+ as a separate channel, but be wary not to spend too much time on it.

The Bottom Line

Google+ is on its way out, though the name and core functionality will likely stick around for a while. The platform will never have the amount of impact it was purported to one day achieve, and if you continue to invest time and money into Google+ as a major element of your SEO campaign, you will continue to see declining returns. Authorship, the biggest original selling point of the platform, is almost entirely defunct, and using Google+ as a means of content creation is virtually useless.

Nevertheless, there are some benefits to remaining on Google+. It’s still worthwhile as a channel for promoting your existing content, establishing your business information, and communicating with others (assuming they’re on the platform) due to its “Hangouts” functionality. Author Rank may still be a factor in Google’s ranking algorithm working behind the scenes, drawing data from Google+. But even in the short term, remember that Google+’s user count is low and falling; taper your strategies accordingly.

Find out 10 ways you might be sabotaging your search ranking—and stay away from those common SEO mistakes to get the online traffic you want and need.

via: What the Death of Google+ Means for SEO

 

 

Building mobile apps is one of the smartest things you should do. The landscape of consumerism has been entirely changed in the few years. From shopping to socializing…the mobile app industry is on its boom. Find out how you can leverage ths app creation explosion and stand out amongst the crowd.

 

Here’s another great post below from Nathan Safran from Conductor.com

If you’ve been paying attention to what’s going on with the SERPS, you’ve probably noticed the latest Hummingbird update nuked a whole bunch of EMD’s and PMD’s.  Also for most of the markets I’ve been following, the top 10 consist entirely of authority sites that obviously have a ton of “stickiness” – check out the following post.

Nathan’s Post on SearchEngineLand

Another relevant comment by Jeff Smith noted:
“Google patent search and search for “searcher satisfaction” and patents assigned to Google, you will find confirmation that this is an important metric. It’s also important to note that satisfaction seems directly tied to user loyalty, which would of course be critical to maintaining or growing market share.”

So in a nutshell, there’s many aspects to SEO that will be basically IMPOSSIBLE to manipulate or automate. True SEO really depends on providing the whole enchilada in terms of user experience and not just optimizing on-page factors or having backlinks.

mattcuttsandmeJust a quick shout-out to all the people that I had the pleasure of chatting with down in Seattle a couple weeks ago!   Was a great conference and although there wasn’t a TON OF earth-shattering stuff that we don’t already know about and preach, the networking amongst peers is always worth the price of admission ;)

Also cool that I managed to wrangle down Matt Cutts from Google for a quick pic!  ;)

 

.. can also be called 7 things to consider when managing SEO during ANY page/site design.

Good little reference piece from Optify about things every designer/SEO should consider when (re)building websites.  Yah it’s of course sales material from them, but the tips are still valuable…

7 Steps to Managing Site Redesign

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