As you gain experience in SEO, you will start to understand how a few minor tweaks can cause some seriously positive changes. If you don’t know about SEO, however, this article will explain some great tips you can use in order to increase your website’s rankings and hopefully propel your site near the front page.

When creating the navigation structure for your site, don’t over categorize. You want your site map tree to have as few levels as possible. So, try to be broad in what’s included in each folder. Allow users to click on a tag cloud or something similar, to find more specific areas and posts on your website.

If you’re building a website for your business from scratch and the perfect domain name has already been taken, consider some alternatives. Adding a hyphen or two sometimes allows you to keep the same term that you originally intended to use.  If the name has been taken by a dot com website, see if it’s available as a dot net domain. If possible, use a synonym for one or more of the words. As a last resort, consider purchasing an existing domain.

Vancouver SEO Company

If you decide to use an SEO company to promote your website, make sure you ask the right questions before making a commitment.  Find out what kind of experience the company has in your industry, what they consider to be the most essential SEO techniques, how long it will take before you see results and, of course, how much they charge. Also ask to see some of their previous work and if you can speak with some of their former clients. A reliable company will be more than happy to comply.  Most importantly, see if they even rank in the search engines!  Try entering into Google “Vancouver SEO Consultant” and you’ll see where I am.  It wouldn’t make sense for me to promote myself as a Vancouver SEO Consultant or Vancouver SEO Company if I didn’t even appear in the search engines.

Being on the front page of Google or Yahoo in the respective niche is every site owner’s ultimate goal. It’s hard to get there, especially if your site is in a competitive market, but these tips can help you separate yourself from the pack and begin to thrust your site up through the lower rankings and into the top pages.

Filed under: SEO Tips

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