SEO Services Overview

My specialty is Search Engine Optimization, Local Search Engine Marketingand leveraging Social Networks & Mobile Technology.  However I know that when you’re interested in any of these, what you’re really asking for is MORE visitor traffic that simply converts into sales or leads that ultimately improves your bottom line.

Therefore, as an SEO Consultant I offer a comprehensive selection of online marketing services. I’ll work with you to create a search marketing strategy that reinforces and complements your existing or other marketing efforts. I also provide additional services to make sure that your newly found visitor traffic converts into sales or leads.

So, in addition to the several services below, I can offer many other skill-sets and services that pertain to your particular needs. Contact me for a no-obligation consultation to discuss your own unique situation and I can provide you with a detailed proposal outlining exactly how I can help.

Search Engine Optimization

In addition to my own optimization strategies, I have access to a consortium of SEO experts that will help you improve visibility, brand recognition, and website traffic by achieving organic rankings in search engines for the keyword phrases most popularly searched by your target audience. I utilize a Google recommended series of on-page optimization methods and off-page strategies to build your site’s reputation and earn the search engines’ endorsements and trust (and thus rankings).

Social Networking & Branding

The tool(s) for penetrating today’s online market does not simply lie in strong marketing messaging, random banner ads, or traditional press releases. Nowadays you cannot grow your business by merely spreading buzz. You actually have to be the buzz.

Working with brand managers and social networkers, I can devise a complete branding strategy that gets your story told in all the right places, including the most popular social networks like FaceBook, Squidoo & Twitter, throughout the blogosphere via Bookmarking sites like Digg and Del.icio.us, and in social media outlets like YouTube, BlogTalkRadio, and the Apple iTunes podcast directory.

Mobile Marketing

This IS the future. Did you realize there are over 5..2 BILLION people on this planet with a mobile phone? Over 700 Million dollars will be spent on Mobile Marketing in North America alone for 2011, with it expected to reach over 5 BILLION dollars by 2015 in the US. Globally? Almost 21 BILLION dollars (mobithinking.com).  What does this mean to you?  It means your competition WILL be advertising on mobile platforms – resistance is futile,  you will assimilate.  When people are out and about looking for your products and services, they aren’t running home to sit in front of their computer to search, they are looking on their mobile phone – what does your page look like on a mobile phone today?  Do you even have a mobile optimized version?  Are you able to text your customers/client base with special offers or discount/coupon codes (98% of all text messages are read, compare that to email).  Ever heard of a QR code?  Trust me, these are things you need to consider and you better start now.

Local Search Engine Marketing

Did you know that 80% of your local business probably comes from people who live or work five miles from your location?  Traditional advertising mediums are losing their effectiveness – like it or not. If your business doesn’t currently have an optimized presence in the Google Place Pages (component of Google Maps search), you are missing out on HUGE opportunity for your local business. 20% of searches on Google are related to location and Google Maps are the new “Yellow Pages”… Are you listed in the Yellow Pages? How much are you paying for that listing every year and what is your ROI? Do you even know what your ROI is? Times are changing drastically in terms of how potential customers are finding your business, and I can help you GET FOUND in the local search results pages.

Pay Per Click & Campaign Management

Sometimes your website and business require immediate traffic and instant profitability. Although many turn to Pay Per Click (PPC) for this, very few realize the complexity and potential cost of “runaway” paid advertising. As an experienced PPC expert, I will work with you to create a campaign optimized for your best keywords at the lowest optimum price, and work with you and your marketing team to develop targeted and thematically related landing pages. And unlike most firms that simply “manage” your campaign over time, I continually optimize and split-test ads it to increase your return on investment and to consistently drive traffic to your website that results in loyal paying customers.

Website Conversion Optimization

Using the art and science of Multivariate Testing by Dr. Taguchi himself, I will systematically test and analyze the winning version of your website to deliver you increased gains in your conversions. This is not an overnight fix – however with my proven testing methodology, I can increase your your visitor conversion rates by as much as 300% with measurable split-testing.

Copywriting & Collateral Development

I would rather call it “conversation” than copy, because that’s what I write. I create web conversation that invites visitor interaction and elicits trust with your business or brand. I craft ad conversation and collateral that exclaims to your audience that you value them for who they are and not just for what they can do for your company. The articles and content I create inform and empower.

You see, I understand that high-level marketing messages don’t necessarily do very well. In order to inspire your audience and take full ownership of their experience with your company, you must firmly establish trust and continually back their interest with relevant information and quantifiable benefits.

So, regardless of the type of copy you require, I will deliver conversation that gets results.

Design Services

Whether you need your website designed or re-designed, or if you need collateral, logos, letterhead, or other design elements, myself or the team of designers I collaborate with will work tirelessly with you until it’s exactly right. Beyond my own skill-set (I obviously built this site), I have relationships with designers who specialize in online graphics and website design, as well as brand identity experts who specialize in print media graphics and overall brand design.

Programming

Inevitably, great online marketing requires innovative and dynamic coding to make it possible. In the case that you do not have in-house programming staff, my team of programmers can handle your back-end needs so that coding issues won’t interfere with creating winning marketing strategies.

Contact Me for a Free Consultation

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