Search Engine Optimization is a tricky “art form” that a majority of “web designers” or “web masters” don’t truly understand.  There’s constant changes with Google’s algorithm, new shiny objects being promoted every day telling you that you can press a button and your site will rank #1, where does the madness stop?  Or better yet, where does your madness as an SEO begin?

Most importantly, search engines recognize RELEVANCE to the keywords that you wish to rank for.  If you construct your page half-decently and provide content on your site that your target audience actually wants to read, it doesn’t really take THAT much SEO wizardry for your page to rank – that is if you aren’t competing against thousands of other sites trying to rank for the same market niche.

Having said that, learn how to do proper keyword research, look for pockets of traffic that are thematically related to the kind of traffic you are seeking, and provide some backlinks from relevant sites using properly formatted anchor text.  Long story short, if you want to rank, find authoritative high PR sources that are RELATED to your market, and get some links – more quality and related backlinks – the better… That’s a fundamental requirement to appear in search – if not the ONLY requirement.  All the other hocus pocus out there about link wheels and web 2.0 backlinks and keyword density etc etc, they all contribute to your ranking but seriously – if you find a high PR site that is related to your market, and you get a proper keyword anchor text link back to your site – you’ll probably rank for the keyword you’re going after on just one or two links alone (of course depending on your competitors and how many authoritative links they have).  Now what keywords should you go after?  That’s a whole different story in itself, so stay tuned and we’ll get into that in an upcoming post.

Perhaps a little “distorted” view of what SEO is all about – but funny nevertheless!  (*and I have to say, I don’t think the “what we really do” pic is an accurate representation lol – is that a knife sitting beside his keyboard?!)

Welcome to my SEO & SEM Consulting site!

After many years of providing SEO consulting to clients and friends in Vancouver, it became necessary to create an actual website to describe what it is that I actually do when I stay up all hours of the night.

Things in the Search Engine Optimization and Marketing landscape are constantly changing and I’ve spent the better part of 6 years learning and implementing various techniques and strategies for my own product promotions as well as assisting various friends’ businesses with their brand identity and search footprint.   Next thing I knew, referrals were coming in, and I had no where to send new potential clients to learn about what services I can provide.  Things like Google Places or Local Search Marketing, Mobile Marketing, Facebook Paid Advertising, are all things I actively engage in on a daily basis.

It’s literally like the wild west out there with the advent of Facebook advertising and Mobile marketing.  The stats for Mobile Marketing and the potential within Facebook or Social Media Marketing is absolutely staggering.  The puzzling thing I found was most people don’t even know what all of this stuff is and how it can impact or influence their business or brand.  Now is the time to figure all that out, and as a professional SEO, SEM and Mobile Markeing consultant, I am here to help.

Take a {browse~peek} around my site and you’ll see I have a diverse range of skills and services and can advise on almost any part of your online marketing and branding needs.  Feel free to contact me via the contact page for a consultation – I look forward to speaking with you soon!

cheers
Tavis

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